About Us

I•Ka is my flower of love, hard work, and craftsmanship. I•Ka is a contemporary Indian label that reimagines festive and occasion wear with a modern, effortless lens. Rooted in the Arabic word Ayka meaning “flower petal”, the brand embodies the spirit of blooming—delicate, vibrant, and timeless.

I•Ka aspires to bring a zest of contemporary silhouettes with exquisite craftsmanship of elegant embellishments into your wardrobe. We believe in changing the narrative of ethnic fashion — from heavy, covered, and inconvenient — to a harmonious culture where modern cuts and bold lines meet delicate ornamentation by skilled kaarigars, pure fabrics sourced from the finest of dealers, and designs that allow hands-free flaunting. Yes, hands-free flaunting! Why should pockets only belong in modern-day wear. My love for pockets is beyond words, and I made sure that every design allows you to flaunt while carrying your essentials — be it your phone, lipstick, or even a little pepper spray :p

With an appealing color palette, skin-loving fabrics, sumptuous fits, and elegant styles for festivities, pre-festivities, weddings, and all your moments of celebration — “I•Ka” is here to BLOOM with YOU in it.

With Love & Style,
Prachi 🌸